What is the Launch Innovation Programme?
Launch is our 12-week collaborative innovation programme focussed on delivering a faster route to experimentation with potential partners. Work with the UK’s largest bank, gain insights from senior leaders, top-tier experts, and enjoy free business masterclasses.
Why join?
Collaborate with our dedicated team to define and scope experiments. Validate value propositions and tackle key strategic challenges. Progress to a commercial proof of concept for the most successful ideas
Who We’re Looking For?
Ambitious companies and individuals ready to solve one of our business challenges. If you believe your solution can help, we want to hear from you, regardless of your industry.
Don’t miss out on this chance to innovate, benefit from mutual learning and make a real impact! Apply now up until the 4th April 2025.
Apply NowOur 2025 Launch Challenges
Put more money in my pocket
Help me and my family connect our everyday finances, and identify opportunities to better manage outgoings.
Help me maximise my current income and find new sources of income.
Help me find lost balances.
Help me get the best value for money for everyday and large purchases.
Reward and recognise me for great behaviours
Offer me rewards and encouragement in a personal, contextual and relevant way.
Allow me to store, share and redeem rewards when I want.
lncentivise my progress towards my personal financial goals.
Inspire and reward me to engage regularly with your mobile app.
Help me get into great saving and investment habits
Manage multiple goals: stay on track and motivated especially for long-term goals.
Give me the confidence to know:
-when investment is the right choice for me, how to start and how to succeed.
-what I should be focussing on right now to achieve my goals both short and longterm.
Offer LLM / SLM / Al solution(s) that help customers and advisors access conversational.
Empower me to plan for mine and my family's future
Help me to break the lethargy and act on my future ambitions now.
Make planning for the long-term future, whether good or bad, more relatable and engaging at any age.
I know my family and I are under protected. I would like to explore innovative, fun and engaging solutions e.g. marketing, tools (finders, calculators), and digital guidance or advised journeys.
Help me financially support my children when needed.
Guide me through difficult times with intuitive tools and support.
Offer complementary products and services
Explore propensity tools that help us support customers with their individual protection requirements.
Make living healthily more accessible and rewarding (e.g. smart devices).
Everything I need for trips and holidays.
Help with all my home related jobs.
Support across my mobility needs including the lifecycle of my vehicle. Leverage telematics to better meet the car insurance needs of our customers.
Make it easy and rewarding to make more sustainable choices.
Give me the confidence to know how to make the most out of my money
Make our relationship more than just transactional.
Provide financial education in a way that’s relevant, contextual and engaging at all ages.
Understand what I need and when, then offer me the right education and support.
Be there for our customers as they transition and utilise our digital channels
Empower customers by clearly communicating the benefits and providing comprehensive support throughout their digital journeys and app interactions.
Facilitate a seamless transition to digital channels to enhance customer experience and satisfaction.
Helping our customers throughout all their interactions with us digitally to ensure they understand the implications of their proposed pension action.
Help customers understand the benefits of the app and drive registrations using advanced attribution modelling techniques.
Support looking for customers who have gone abroad to help ensure we continue to meet their needs.
Help LBG deliver for our customers
Beta app capability: testing of different variations of journeys/features/ experiences with different customers.
Help give our customers the best experience when they utilise the automated telephony phone service (IVR).
Explore tools that may prevent the need for medical information or reviews when underwriting applications
Help with the needs of our neurodiverse customers.
Inclusive and accessible solutions, e.g. modernising use of PDFs, audio etc.
Real-time validation of customer’s identity and financial position to confirm eligibility for a credit product.
Payee management and personalisation.
Key Dates
Application Window Closes: 4th April 2025
Programme Q&A Sessions: Tuesday 18th & Tuesday 25th 3-3:30pm
Notification of Application Outcome: By the end of April 2025
Programme commences: 6th May
Programme concludes: 28th July
Masterclasses
As part of the Launch Programme, companies have access to masterclasses that deliver expertise and advice to founders and wider teams to fuel individual and business growth.
The sessions have been delivered to hundreds of high growth businesses from Seed to Series C, by experts across Sales, Marketing, Hiring, Fundraising and Ops, to help teams scale quicker.
Useful information
Most sessions will last for one hour
Sessions can be extended to your wider team
All sessions will be recorded and available to replay
Masterclass speakers will provide contact details for further questions
All masterclasses are accessible live on Zoom
Topic
Sales Strategy – Hypergrowth
Sales – scaling revenue teams
Demand Generation in B2B
Marketing Strategy
Fundraising & Valuations
Audience
Founders/Sales
Founders/Sales/Marketing
Founders/Sales/Marketing
Founders/Sales
Founders
