Swipii releases new feature for local businesses

Scottish start-up Swipii has released its latest feature, the Win-Back Offer enabling local business owners to utilise tech to retarget lost customers.

Swipii is a cashback app that rewards customers with cashback when they spend directly with local bars, cafes and restaurants simply by using their own bank card. Business owners can sign up to Swipii at no cost and use the technology to reach and retarget customers without the need for complicated integrations or marketing experts.

Louis Schena, Swipii co-founder and CEO explains; ‘Local independent businesses form the backbone of our economy. The unfortunate truth is they are decades behind online businesses and big corporations when it comes to the technology they have and as a result are at a significant disadvantage. COVID has widened this disadvantage and our mission is to level the playing field as markets open up! We all have our part to play in shopping local with benefits ranging from investing in our communities to even reducing our carbon footprint!’

To date, businesses featured on the app have been leveraging Swipii’s cashBack offers to target customers at various times and days when they want to drum up footfall such as off-peak hours. Since launching the app in 2018, the Glasgow based app has helped local businesses increase customer engagement and spend, generating spend of £440k to date. Even during lockdown, Swipii cashback offers saw businesses increase customer spend by 16% on average.

Now, businesses can maximise their revenues even more by taking advantage of Swipii’s latest Win-Back Offer. The Win-Back Offer works by targeting customers who haven’t visited a business in a defined period of time, anywhere from 2 weeks to 6 months or longer. The technology crunches data in the background and identifies a cohort of users that fits this criteria and the Swipii app will send out a special cashback offer on behalf of the business getting customers back in store spending.

Bringing affordable tech to local businesses has never been more pertinent as:

• digital adoption surged during COVID with many companies seeing online customer interaction accelerate by 3 years ahead of expected forecasts*

• 75% of UK shoppers said they had been shopping more online compared to before the pandemic**

Backed by VCs such as LocalGlobe and Par Equity, Swipii is the easiest way for local businesses to increase revenue, loyalty and retention as shopping behaviours adapt post lockdowns.