Snugg Introduces ‘Carbon Cashback’ for Energy-Savvy Homeowners

Businesses across the UK now have an exciting new opportunity to support their customers in becoming more energy efficient, thanks to Edinburgh-based fintech Snugg. The Carbon Cashback platform, launching initially in beta, enables businesses to offer homeowners annual cash rewards for achieving verified carbon reductions through home energy improvements.

This approach uses smart meter data to track home carbon savings such as those from installing insulation, heat pumps, or solar panels. Snugg then transform those savings into carbon credits for sale in the Voluntary Carbon Market. It’s a powerful incentive for homeowners, tackling one of the most significant barriers they face: the upfront cost of sustainability upgrades.

For businesses, the benefits are equally compelling. Partnering with Snugg offers companies a distinctive proposition to attract and retain customers, reinforcing brand commitment to sustainability. Additionally, participating companies gain valuable insights into customer energy consumption and carbon footprint reductions, crucial data for businesses aiming to lower their Scope 3 emissions and meet net-zero goals.

George Wilson, Carbon Markets Lead at Snugg, explains:

“The Carbon Cashback platform directly addresses the financial barriers homeowners encounter. For businesses, it’s a unique way to differentiate their offerings while actively engaging customers in sustainability initiatives. It also provides access to valuable emissions data, empowering companies to advance their net-zero strategies more effectively.”

The platform’s development was supported by the UK Government’s DESNZ ‘Green Home Finance Accelerator’ programme and has already demonstrated significant interest, with over 90% of testing participants keen to engage. Snugg is actively seeking early adopter businesses to join the beta phase, ahead of the wider market launch planned for later in 2025.

Businesses can play a very important role in accelerating the UK’s residential decarbonisation efforts (a market estimated at £250 billion). Importantly, this isn’t a greenwashing exercise. Rather, it positions businesses as genuine leaders in sustainability, supporting real, measurable carbon reductions.

If you are Interested in becoming a partner or learning more about Carbon Cashback, visit snugg.com/carbon-cashback.