Introduction
What is the Launch Innovation Programme?
What is the Launch Innovation Programme?
Launch is our 12 week collaborative innovation programme focussed on delivering a faster route to experimentation with potential partners. Work with the UK’s largest bank, gain insights from senior leaders, top-tier experts, and enjoy free business masterclasses.
Key information
Why join?
- Collaborate with our dedicated team to define and scope experiments.
- Validate value propositions and tackle key strategic challenges.
- Progress to a commercial proof of concept for the most successful ideas.
- Potential to move into a longer term partnership.
Who we’re looking for
Ambitious companies and individuals ready to solve one of our business challenges. If you believe your solution can help, we want to hear from you, regardless of your industry.
Don’t miss out on this chance to innovate, benefit from mutual learning and make a real impact! Apply now up until the 4th April 2025.
2025 Launch Innovation challenges
Listed below each challenge are some examples of use cases that fit within it. It is not an exhaustive list; you might have a proposition that fits one or many of these, or have your own idea of how we can address this theme.
Help me get into great saving and investment habits
Empower me to plan for mine and my family’s future
Reward and recognise me for great behaviours
Put more money in my pocket
Offer complementary products and services
Give me the confidence to know how to make the most out of my money
Be there for our customers as they transition and utilise our digital channels
Help LBG deliver for our customers
Launch Success Stories
Business challenge: Financial Planning and Added Value Services that meet customer needs
Proposition: Aptap connect banks with Merchants, enabling a streamlines financial management experience, partnership building and the negotiation of exclusive deals that save customers money.
How are we working together: After their participation in the Launch Programme, we have teamed up with Aptap to launch our bill switcher proposition, supporting customers to save money on their bills by comparing and switching energy, broadband, handset and sim card deals.
Launch Challenge: Helping customers through their life moments
Proposition: MyPocketSkill empowers young people to become financially capable. Their digital platform supports over 120k 13-24 year olds to connect with earning opportunities beyond typical employment routes and grow their financial capability.
How we are working together: We are working with MyPocketSkill to financially empower Gen Z. In 2025, we have offered students at 4 UK universities access to the tool – helping students earn, save and have more control over their money whilst studying.
Business challenge: Increase customer understanding of their finances through gamification
Proposition: Doshi is a gamified financial education solution dedicated to helping financial institutions deepen customer loyalty, gain insights, and offer communities greater financial skills.
How we are working together: We are currently using Doshi’s bite-sized learning, AI-powered tools, missions and rewards to support 18 to 24-year-old LBG customers with their financial confidence.
Business challenge: Improving our customers financial lives
Proposition: Caura’s payment platform enables car-owners to manage tolls, city charges, MOTs, vehicle tax, and insurance all in one place. Customers can make vehicle-related payments in seconds and get competitive insurance from curated partners.
How are we working together: Since Caura’s participation in the Launch programme and LBG’s subsequent investment in the platform, we’ve successfully paired 1,300 Lex customers with Caura, allowing them to effortlessly manage their Lex contracts through the app, with numbers growing daily. LBG’s 130 brokers will be actively marketing the app to customers throughout Q1 2025 to boost adoption. We have also recently launched our first exclusive leasing offer, available only through the app and further developments are on the horizon.
What we love to see in our applications
What we love to see in our applications
Showcase Your Proposition’s Link to Our Challenges: Clearly explain how your solution addresses one of our Launch 2025 Challenges. Make it evident how your idea aligns with our goals.
Highlight Your Unique Selling Points:Focus on what makes your solution unique and valuable. Emphasise the specific benefits and innovations your solution offers our customers.
Key dates
Programme Q&A Sessions:
Application Window Closes
Notification of Application Outcome
Programme commences
Programme concludes
Diverse Applicants
Diverse Applicants
We will actively target, welcome and support applications from founders and management teams from under-represented groups.
The Masterclasses
The Masterclasses
As part of the Launch Programme, companies have access to masterclasses that deliver expertise and advice to founders and wider teams to fuel individual and business growth.
The sessions have been delivered to hundreds of high-growth businesses from Seed to Series C, by experts across Sales, Marketing, Hiring, Fundraising and Ops, to help teams scale quicker.
- Sales Strategy – Hypergrowth
- Sales – scaling revenue teams
- Demand Generation in B2B
- Marketing Strategy
- Fundraising & Valuations
Useful information
- Most sessions will last for one hour
- Sessions can be extended to your wider team
- All sessions will be recorded and accessible at a later date.
- Masterclass speakers will provide contact details to the cohort for further questions
- All masterclasses are accessible live on Zoom