ZIPZERO

ZIPZERO was founded on the premise that consumers have a right to benefit from their shopping data. In a world where tech giants like Google and Facebook capitalise on our transactional behaviour. ZIPZERO envisioned a platform that would enable consumers to economically participate in this digital ecosystem.

ZIPZERO’s unique proposition captures consumers’ detailed spend data in real-time, across all of their retail transactions, irrespective of retailer or sector – effectively addressing the critical data blindspots that have long plagued consumer facing businesses. Many businesses have an abundance of data regarding consumer behaviour within their own stores, both physical and online, but have very limited insight into their customers’ activities at competitors’ shops and other retail outlets.

ZIPZERO addresses this critical gap by providing an overarching view of consumer behaviour across the retail spectrum, not confined to a single brand or store. This data is then leveraged to provide tailor-made shopping recommendations to consumers, while simultaneously offering businesses a sophisticated AI tool. The tool utilises these comprehensive data sets to optimally guide advertising expenditure, addressing a critical blindspot in traditional marketing methods and providing a more complete, competitive picture for advertisers.

The core issue ZIPZERO is focused on fixing is the lack of:

1. a single, unified & large-scale data source collected directly from consumers with their genuine and full consent that offers access to the full details of the shopping basket (i.e. detailed SKU-level data); combined with

1. a marketing platform that enables direct consumer activation platform on the back of such data and established consumer relationships.

Existing multi-source data providers specialising in consumer shopping insights include the likes of Experian, Equifax, Acxiom, GlobalData to name a few. Their vast data trove is ultimately limited to the lack of detailed product-level information; and is also subject to significant lag.

The same limitation applies to data players in the financial payments background – e.g. Visa, Mastercard, Cardlytics – or even neo financial management apps who leverage the power of Open Banking. They are all unable to deliver on the product-level front as payment rails simply do not capture these details. Equally, they do not capture cash-based transactions, which remain an important part of the economy.

On the opposite end of the spectrum, you have legacy market research organisations led by Kantar and Nielsen. These traditional businesses rely on a group of panellists for their data collection which does indeed include SKU level information. However, their methods of data collection are outdated – the data is processed slowly, it lacks depth with online data and ultimately lacks adequate representation beyond the group of professional panellists (ZIPZERO is precisely democratising this by allowing any consumer to easily become one).

At ZIPZERO, we are democratising the process by allowing any consumer to become part of this platform. We’re building a future where consumers gain the most value from their spending, and advertisers utilise their budget effectively for maximum and transparently measurable returns. Through this, we aim to become the premier first-party consumer shopping data platform.